PRIVACY POLICY

KEEPING INFORMATION PRIVATE

Reunion Tower Operations Company, LLC and its affiliated entities (“Reunion Tower,” “we,” “us,” or “our”) are committed to protecting your privacy and respecting your personal information.
This Privacy Policy describes the types of information we collect from you online and in person, how we use and share that information, and the choices and rights you have. It applies to visitors of our website(s), ticket purchasers, event guests, and anyone who interacts with us or our services (collectively, the “Services”).

TYPE OF INFORMATION COLLECTED

We may collect the following categories of information:
Personal Information
Information that identifies, relates to, or could reasonably be linked with you, such as:
  • Name, mailing address, phone number, and email address
  • Payment or billing information (processed securely by third-party providers)
  • Ticket or reservation details
  • Information you voluntarily share with us (e.g., contest entries, newsletter sign-ups, customer inquiries)
Automatically Collected Information
When you use our Site or Services, we may automatically collect:
  • Device and browser information
  • IP address and general location
  • Website usage, pages visited, and time spent
  • Cookies, pixels, and similar tracking technologies (used for analytics, site performance, and marketing optimization)
Photos and Video
We may capture photo or video of guests during events, on our observation deck, or at promotional activities for operational, safety, and marketing purposes. By visiting our venue, you may be included in photography or videography used in future promotional materials.
Sensitive Information
We do not intentionally collect sensitive personal information (such as health or biometric data). If you voluntarily provide it, we will handle it securely and only for the purpose it was shared.

USE OF PERSONAL INFORMATION

We use your information to:
  • Process purchases, reservations, and customer requests
  • Communicate with you, including responding to inquiries
  • Send updates, offers, and promotional content (you may opt out anytime)
  • Conduct analytics and understand visitor engagement
  • Ensure the safety, security, and integrity of our venue and digital systems
  • Comply with legal obligations and enforce our policies

SHARED INFORMATION

We do not sell personal information.
We may share your data only with:
  • Business partners when necessary to fulfill a purchase, reservation, or joint promotion
  • Legal authorities when required by law or to protect our rights, safety, or property
  • Successors or affiliates in the event of a company reorganization, merger, or transfer of assets
All partners and vendors are contractually required to handle your data securely and only for approved purposes.

COOKIE AND TRACKING TECHNOLOGIES

We use cookies and similar tools to improve your experience and understand usage patterns. Cookies may:
  • Enable analytics through tools like Google Analytics
  • Support marketing and advertising performance tracking
You can adjust your browser settings to refuse cookies or alert you when cookies are being sent. Doing so may limit certain site functionality.

DATA RETENTION

We keep personal data only as long as necessary to fulfill the purposes described in this Policy, unless a longer retention period is required by law (for example, to meet accounting or regulatory obligations).

SECURITY

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from loss, misuse, or unauthorized access. These include encryption, firewalls, and limited-access controls.

YOUR PRIVACY RIGHTS AND CHOICES

Depending on your state or country of residence, you may have the right to:
  • Request correction or deletion of your information
  • Opt out of marketing communications
  • Withdraw consent where applicable
To exercise these rights or to make a privacy-related request, please contact us at info@reuniontower.com. We will respond within the time period required by applicable law.

CHILDREN’S PRIVACY

Our Services are not directed toward children under 13. We do not knowingly collect personal information from children without verifiable parental consent. If we learn that a child under 13 has provided information, we will promptly delete it.

LINKS TO OTHER WEBSITES

Our website may contain links to third-party sites that we do not operate or control. We are not responsible for the privacy practices of those sites and encourage you to review their policies before providing any personal information.

EFFECTIVE DATE AND CHANGES

This Privacy Policy is effective as of November 1, 2025. We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Updates will be posted on this page with a new “Effective Date.” Continued use of our Services after that date means you accept the revised Policy.

CONTACT US

If you have any questions, requests, or concerns about this Privacy Policy or our data practices, please contact us at:
Reunion Tower Operations Company, LLC
Email: info@reuniontower.com
Address: 300 Reunion Blvd E, Dallas, TX 75207
Phone: (214) 296-9950